The presence of research in product development and continuous improvement should be as constant as social media activity. Otherwise, research becomes irrelevant and a simple tick box exercise.
Simply completing research at the start of a project just isn’t enough, and as time goes on, the needs of your users start to change – just like the trends on social media.
Be in it, to win it!
We do a lot of research continuously on all our wonderful projects, through our eyes, this is the only way to guide product design and ensure products are solving the real problems of users. It also allows us to become fully immersed in projects, connect with users and discover the challenges we can solve with a great product!