DesignOps for Product Innovation: keynote at the FinTech Design Summit

LONDON: NORMAN & SONS keynote speakers at the FinTech Design Summit 2019 alongside Google, Monzo and Lloyds Banking Group.

We were delighted to be asked to deliver a keynote presentation at the FinTech Design Summit in April, alongside speakers from Google, Monzo and Lloyds Banking Group.

We knew this event would be extremely popular and the venue was completely packed out with attendees.

Louise spoke about how setting a foundation of DesignOps can help banks and FinTechs achieve their product vision and encourage ongoing innovation.

The questions and conversations we had following the keynote suggested that many in-house design teams are scaling quite rapidly to meet the demands of their organisation, but are struggling to maintain coherence, communication and consistent output.

Thanks to Luke, Steve and the rest of the TechCircus crew for a great event.

Innovating with DesignOps

LONDON: DesignOps and Innovation keynote for digital leaders

Innovation is often mistakenly framed as new and disruptive ideas that result in ground-breaking new products. But in truth, innovation is incremental. It requires management and processes.

Fairly recently the term ‘DesignOps‘ was coined to cover the operational aspects of design. As well as management and processes, it includes the practices and tools that enable design teams to work more efficiently and effectively, and – ultimately – to deliver well-designed products.

In practice this may include establishing a Design System, streamlining recruitment, consolidating design tools, and embedding regular critiques and reviews.

Something so focused on process may seem contradictory to creativity and innovation – but a framework of DesignOps can accelerate innovation.

This was the topic of our recent talk to an audience of digital leaders in London:

  1. Why is it so difficult to innovate in large organisations?
  2. What does innovation need to thrive?
  3. How can Design Thinking and DesignOps support innovation?