Author: Hannah Peters

Our Creative Director and Partner, Savvas Voudouris has been papped!

His success story has been featured in a recently publish  ‘Voria’ financial e-newspaper article.

Read the original article here.

The English-translated article is below:


Savvas Voudouris the graphic designer who excels in the heart of CITY

Together with three other partners, they created NORMAN & SONS, a consultancy which develops digital strategy, vision and applications for major investment banks.

Savvas puts a “face” to the applications of major investment banks, such as UBS, Credit Suisse and HSBC. It’s not just banking; he is currently responsible for designing a platform used by FIFA to organise major football events. Savvas adds the visual touch to many large digital initiatives to improve the user experience.

Originally from Veria, Greece, his love for design led him to found London-based NORMAN & SONS together with three other partners, Graeme Harker, Jonathan Corbett and Valeria De Luca.

NORMAN & SONS is a consulting company that designs the strategy and vision for large institutions, primarily financial but also other major industries. 

The company was created in 2016 and currently employs 40 people with a range of talents; designers, financial experts and application technicians.  Since 2018, NORMAN & SONS expanded its footprint to New York, with its business now running in Britain, Switzerland and the USA.

NORMAN & SONS have worked on a vast scope of projects from applications that help banks respond to crises and simulate the impact of market fluctuations to applications for budget and program transparency and solutions that help prioritize the most important issues in the day-to-day operations of financial sector businesses, to making it easier for users. 

Savvas Voudouris is a partner and Creative Director of the company. He plans to put a little more Greek flair and expand its presence in Greece, where NORMAN & SONS has collaborated with the insurance broker ‘Freedom’.  

From Veria at the “heart” of the City

Savvas Voudouris was born in Thessaloniki and grew up in Veria. From a young age, he loved drawing and creating. Immediately after school in 1999 he left for England, and studied design in Manchester. A few years later, in a three-month internship at Saatchi & Saatchi advertising company in Greece, he unknowingly opened a new chapter in his career, that of advertising, which took him to Spain and Italy.

His next stop, after a postgraduate program in advertising, was London, initially working for Saatchi & Saatchi, he then became an independent freelancer. From advertising he eventually returned to his great love, design, both in print and digital, he created his own company, Peel Me, inspired by Peel Street where he lived at the time. He started with small clients but moved relatively quickly to larger ones. such as Canon, Ford and British Telecom. In 2008 we has working on a large project, a digital platform for Morgan Stanley for equities, it was this entry into the financial industry where he crossed paths with his later partners of NORMAN & SONS.

In 2016 they made the decision to jointly create NORMAN & SONS, inspired by the choice of name by Donald Norman, founder of the user experience theory. From ‘Norman’ they added Sons, a word that starred the tailors of Savile Row. Given that the company was preparing to offer tailored solutions, cut and sewn to the needs of the customers, the referral to the tailors through Sons was a ‘perfect fit’.

NORMAN & SONS becomes fully immersed with its client’s projects, almost ‘living’ within the project, to see in daily practice the client’s needs, perform research and develop the strategy, vision and technical approach for a project needs.

Normans Assemble!

This week saw an afternoon of storytelling, knowledge sharing and sushi eating as our talented consultants (nicknamed ‘Normans’)  gathered from across our range of exciting projects. We run regular ‘Norman Days’ to bring our teams together, catch up on project activities, meet new Normans, gossip about the latest industry trends and ultimately put the World to right!

Hot topics of conversation from Norman’s day this week:

  • Swagger

Our tech geniuses are finding Swagger tools incredible helpful when developing API’s. It allows rapid development, quick testing and collaboration between teams.

  • Visualising Dataflows

A creative challenge one of our projects is conquering is creating an interactive interface to show backend dataflows visually. Clear data mapping can massively help future solutioning and development, we love to see some innovative, creative solutions from this team!

  • Sketch to Figma Migration 

We have numerous teams working for financial clients who are in the process or have recently completed a migration from using Sketch as a design tool to now using Figma. We love Figma and are very happy about these forward steps, however, the migration can be painful, and time-consuming, but, a problem shared is a problem halved and discussions on this topic has highlighted some great quick wins for our teams!

  • How developing spotlight-like shortcuts are helping structured financial trades

Improving user experience is what we do, and what better way than removing steps, clicks or even the use of a mouse. We are building a great new feature which will allow financial trades to be placed by typing a few quick shortcuts into a command interface. Press ‘Enter’ and the trade is placed.

How does your organisation knowledge share?

Braving the UK heatwave this week, Norman’s convened for a funfilled day of nattering, sketching and delicious food consuming! 

We run several ‘Norman Days’ throughout the year, a combination of social and working sessions with the primary aim of bonding as a team and having fun. With expert consultants of different backgrounds and skill sets working across a vast range of fintech projects in financial services, it’s great to share all our experiences regularly and learn what is working (or not) on different projects for different people. 

This time we focused on discovery across projects, understanding what our teams were doing within their projects, the project goals and who is working on what. We got creative and drew our target users to get to know them in a more rounded way. This little exercise confirmed that we have some very talented artists among the Normans but also allowed us to challenge assumptions together.

Getting an oversight of what ‘The Normans’ are up to helps us relate experiences and problems to develop better solutions.

Knowledge sharing is the ultimate form of learning, and what better way than within our organisation. 

How continuous is your research?

The presence of research in product development and continuous improvement should be as constant as social media activity. Otherwise, research becomes irrelevant and a simple tick box exercise.

Simply completing research at the start of a project just isn’t enough, and as time goes on, the needs of your users start to change – just like the trends on social media.

Be in it, to win it!

We do a lot of research continuously on all our wonderful projects, through our eyes, this is the only way to guide product design and ensure products are solving the real problems of users. It also allows us to become fully immersed in projects, connect with users and discover the challenges we can solve with a great product!

Do more research