NORMAN & SONS is a digital strategy firm.

We create innovative solutions to solve real problems 

for the financial services industry




Founded in 2016 by designers, strategists and technologists who met while working together on landmark innovation projects at financial services firms, we now have offices in

London and New York.


We are an unusual synthesis of a design studio, a management consulting firm and a software build firm.

We’re like that for a reason.

We believe that digital products are only successful when designers understand your business objectives and when you can ship what we’ve designed.



We believe:

  • Change is often attempted with Powerpoint

    We believe in prototypes, not presentations.
  • Design for design’s sake is a waste of money

    We believe that business strategy and design should be entwined.
  • Building a great product is not enough

    We believe that communicating your proposition effectively is crucial.
  • Going straight-to-build leads to expensive mistakes

    We believe in defining a product vision to align delivery teams.
  • Most software is terrible - because it didn't consider users

    We believe understanding what your users need is a prerequisite of success.
  • Enterprise data is often seen as a technology thing

    We believe in designing the operating model to manage changing requirements and data.

We are a partnership

Our cohesive team combines skills in research, design, technology, branding and strategy with extensive financial services domain knowledge

Leadership Team

  • Graeme Harker

    Graeme Harker

    Managing Partner
  • Louise Walker

    Louise Walker

    Head of Research
  • Jonny Corbett

    Jonny Corbett

    Head of Design
  • Pete Otaqui

    Pete Otaqui

    Head of Development
  • Savvas Voudouris

    Savvas Voudouris

    Creative Director
  • Johnny Mattimore

    Johnny Mattimore

    Head of Strategy